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商品編號： 9-615-022 出版日期： 2014/10/03 作者姓名： Buell, Ryan W.;Otazo, Andrew 商品類別： Operations management 商品規格： 20p 再版日期： 2016/01/29 地域： 產業： 個案年度： 2014 - 2014
商品敘述：
Teach this case online with new suggestions added to the Teaching Note. This case study includes mandatory video elements, which are integrated into the pre-class assignment for students and the classroom teaching plan for instructors. Information on how to access and use these multimedia components is included in the Teaching Note. The case describes IDEO, one of the world''s leading design firms, and its human-centered innovation culture and processes. It is an example of what managers can do to make their own organizations more innovative. In reaction to a rapidly changing competitive landscape, a team of IDEO designers have been hired by Cineplanet, the leading movie cinema chain in Peru, to reinvent the movie-going experience for Peruvians. Cineplanet wishes to better align their operating model with the needs and behaviors of its customers.
涵蓋領域：
Customer experience;Design thinking;Ideation;Leading change;Organizational culture;Prototyping;Service delivery;Service innovation
相關資料：
, (9-616-038), 45p, by Ryan W. Buell
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